Rob Schonberger At thought

Saturday, July 12, 2008

Free Hugs!


So, I don't know about you, but I never htink about the way that internet memes move, and how its all a reality. Thats a lie, I do. 

So it was with a bit of a wry touch when, during a walk the other day, I ran into this crazy looking guy holding a big sign saying FREE HUGS .

This is of course the free hugs dude from fame in you tube: http://www.youtube.com/watch?v=vr3x_RRJdd4

So, what does this mean. Nothing. It's sort of interesting to think that without youtube this campaign and this guy would never have had an impact at all. The Free Hugs Campaign (on wikipedia, look it up) seems to have grown solely because of this guy, the music video and youtue. Amazing: the economics of publicity have changed completely, and PR firms have latched on to it. They can't control the agenda anymore, since distribution is (for now?) democratic. I love it. Putting an opinion out there, getting a political campaign started will hopefully happen at such an extraordinary fast rate that, we'll never see 'long term' inaction again. Hopefully. OK, i'm not that hopeful. 

I always wonder what Paris of 1968 would be like today, or whether or not the NSW freedom ride of 1965 would even happen. OK, now i'm waxing policitcal. I should probably get breakfast down at the beach or something

La Vote Ne Change Rien, La Lutte Continue! 


--
Robert Schonberger





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